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Title:  Assoc. Director, Affiliates & Influencer Marketing

Req ID:  1070
Job Category:  Marketing
Location: 

Annapolis, MD, US, 21401

Job Family

Marketing

Exempt/Non-Exempt

Exempt

Dare To Dream

 

Serta Simmons Bedding (SSB) is one of North America’s oldest and largest bedding manufacturers, the company behind the Serta®, Beautyrest®, Simmons® and Tuft & Needle® brands. Our vision is to be the industry’s most trusted leader in sleep by providing people with the highest quality and most innovative sleep solutions so that they can live healthier lives.

 

This Associate Director, Affiliate & Influencer Marketing is part of the Media & Growth Marketing team that’s responsible for managing all brand and performance investments across the enterprise portfolio. She or he will play a critical role in transforming a 150-year-old heritage mattress business into a digital-first, consumer-centric sleep & wellness company, overseeing the strategic development of full-funnel media plans that drive growth of the Serta Simmons Bedding’s DTC business as well as halo over to SSB’s wholesale business, and driving foot traffic into B&M stores.

What You'll Do:

 

We are looking for an experienced partnership marketer and strategist who will take our Affiliate and Influencer channels to the next level as a key brand & business driver. You will report to the SVP of Media and Growth Marketing and has two direct reports. In addition to leading a team, the ideal candidate will have a strong track record of negotiating contracts and have broad experience activating digital marketing tactics like display media, email marketing, content commerce, and paid social via affiliate and influencer partners.

  • Develop the company’s strategy for all affiliate and influencer marketing channels
  • Cultivate and nurture competitively advantaged relationships with existing and new media publishers, vendors, and influencers
  • Lead in negotiating paid placement and full funnel media agreements with new and existing affiliates in the content, mattress review, loyalty, discount and mass media affiliate space
  • Build strong relationships across the internal marketing organization, including but not limited to PR, creative, brand, CRM, and Social Media teams.
  • Manage and optimize investments to achieve target KPIs; drive a robust test & learn strategy to constantly improve channel effectiveness
  • Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material program improvements

How You'll Do It:

 

Functional Skills:

  • Curiosity: a growth mindset with a strong desire to learn something. Keeps abreast of current events, media trends, and category/consumer trends that may impact SSB business.
  • Passionate Consumer Marketer and the role that data and technology are playing in the media industry
  • Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a functional discipline and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
  • Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes.
  • Communication: Ability to simplify and persuasively communicate highly technical concepts to non-experts and cross-functional business stakeholders.
  • Vendor Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.

What You'll Bring:

 

  • 8+ years of experience in affiliate and influencer management, growth strategy and delivering successful digitally led campaigns, at a media agency or large in-house team.
  • 3+ years of experience managing a team
  • Experience applying influencer marketing, affiliate marketing, and paid media partnerships as part of cohesive brand building and growth marketing efforts.
  • Strong background in designing and optimizing different revenue share and CPA models to incentivize partners and maximize performance and value; expertise with CPA models and in identifying, building, and growing affiliate partnerships across editorial publishing, influencer, loyalty and review sites
  • Understanding of SEO trends and how to use affiliate marketing as a supplemental SERP strategy.
  • Well versed in mar-, ad-tech, and platforms used to manage and execute Affiliate and Influencer programs. Proficiency in Google Analytics and Excel; a strong understanding of attribution a plus
  • Experience working with legal and procurement teams to negotiate favorable contracts

Come Dream With Us!

 

 

When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.

 

Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.

 

 

Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 


Nearest Major Market: Annapolis