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Title:  Senior Manager of Media Operations & Analytics

Req ID:  1493
Job Category:  Marketing

Atlanta, GA, US, 30303

Come Dream With Us!


At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.


When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.


Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

What You'll Do:


  • Ensure consistent application of various ad-ops tools, taxonomy, and tracking standards to enable for consistent data and media performance tracking and go-live Q/A process
  • Help define a full-funnel media KPI framework for measuring and managing media performance
  • Develops, executes, and maintains the media data model & taxonomy across all tools and systems to enable the progressive management of media delivery
  • Contribute to the development and implementation of the company’s ad-tech strategy
  • Ensures best practices for campaign tagging, trafficking, and delivery are implemented consistently across media tools
  • Develops, implements, and governs all tracking and tag configuration standards required to effectively manage the performance of media campaigns.
  • Bring deep experience in analyzing & deriving insights from performance data to optimize media investments across campaigns, channels, audiences, and platforms to achieve business goals.
  • Develop hypothesis and design experiments that provide new insights into media performance and business contribution. 


How You'll Do It:


  • Experience managing the trafficking, tagging, and delivery of digital advertising campaigns across both direct and programmatic channels.
  • Core understanding on digital advertising and associated technological principles – e.g. ad serving, tagging, web analytics (GA/Adobe), attribution, etc., as well as knowledge in Rich Media, VAST, VPAID, CTV/OTT, and campaign set-up and buying on Social Media Platforms (i.e., Facebook ads manager, Twitter ads manager)
  • High level of proficiency of media operation platforms like Google Campaign Manager, Sizmek, AdForm, Integral Ad Science, DSPs, SSPs, data management tools (such as a DMP/CMP/CDP), and the trafficking of Dynamic Creative
  • Familiarity with MS data tools (Excel, Power BI), Google Ads Data Hub, or any programming language (Java, JavaScript, SQL, .Net, Python, web app)
  • Experience developing, managing, and implementing global taxonomy adherence standards
  • Familiarity with tag management systems and website analytics platforms like Google Tag Manager and Adobe Analytics.
  • Familiarity with Market Mix Modeling (MMM) and Multi Touch Attribution (MTA) studies

What You'll Bring:


  • 7-10 years of experience working in the digital media space
  • 3+ years in an analytics or related operations role at a media agency or digital publisher.
  • Hands-on experience with the tools referenced. 
  • Bachelor's Degree; relevant industry credentials or certifications (e.g., IAB Digital Ad Ops Certification; Campaign Manager Certification, GA/DV360 Certifications, TTD Edge)

Come Dream With Us:


When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.


Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.


Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

Nearest Major Market: Atlanta