Title:  Programmatic Media Manager

Job Family

Marketing

Exempt/Non-Exempt

Exempt

Function

Marketing

Essential Duties and Responsibilities

The Manager, Growth Marketing represents an exciting opportunity to help grow SSB’s DTC business. This is a multifaceted role that supports the strategic development and responsible for the hands-on implementation, evaluation, and optimization of programmatic campaigns to drive demand and growth for the SSB brand portfolio and DTC business. You will own campaign delivery across a variety of platforms, and play a critical in defining the company’s overall strategic approach to programmatic and biddable media. 

What You Will Do:

• Create programmatic display and video advertising campaigns including creative, targeting, and budget management.  
• Leads and manages programmatic and direct campaigns and Posts set up, via Self-Serve API platforms and Native Buying tools
• Drives regular optimizations to bids, audience segments, geo and demographic targets, and creative
• Oversee the execution of operational tasks including budget management, billing and campaign creative trafficking
• Manage campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
• Help to define the company’s programmatic and biddable media strategy
• Contribute to the development and implementation of SSB’s ad-tech strategy, including leading vendor RFPs and crafting points-of-view on new platform & media opportunities. 
• Nurture and managing relationships with programmatic inventory, data, and tech vendors
• Develop hypothesis and experimentations to drive incremental media performance improvements that drive growth
• Contribute to the development of best practices to improve the quality or efficiency of work

Functional/Technical Competencies

• Understands all aspects of programmatic and digital media; including platform capabilities, targeting opportunities, pricing formats and bidding strategies to achieve both upper and lower funnel performance goals.
• Hands-on experience operating in demand-side platforms like DV360, The Trade Desk, MediaMath, Amobee, etc.
• Knowledge and informed point of view on the full digital media supply chain and how to extract value through supply path optimization.
• Experience designing and implementing private and preferred inventory marketplace
• Experience using and implementing custom bid optimization solutions to maximize performance against brand and performance marketing goals.
• Strong understanding of the how to apply data (1st, 2nd, & 3rd party) to target audiences across media formats (i.e., geo-location, identity, behavioral, demo, contextual).
• Curiosity: a growth mindset with a strong desire to learn something. Keeps abreast of current events, media trends, and category/consumer trends that may impact SSB business.
• Passionate Consumer Marketer and the role that data and technology are playing in the media industry
• Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a functional discipline and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
• Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes.
• Communication: Ability to simplify and persuasively communicate highly technical concepts to non-experts and cross-functional business stakeholders.
• Vendor Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.

Experience/Education

5-7 years of experience working in digital media space, with 3+ years hands-on experience buying and executing media in referenced platforms as part of an in-house or agency programmatic trading desk team.

Education Requirements:  Bachelor's Degree; relevant industry credentials or certifications (e.g., IAB Programmatic Certification; Campaign Manager Certification, GA/DV360 Certifications, TTD Edge)

Job Factors/Work Environments

It’s an exciting time to be in the sleep industry as consumers no longer think of the mattress as a commodity but rather a key investment and fundamental part of their sleep and wellness journey.

At Serta Simmons Bedding, we are focused on creating and nurturing a collaborative and engaging environment for our employees, as well as a vibrant culture that makes it exciting to come to work each day. From frequent company events both big and small, to growth and development opportunities from within, we are committed to making Serta Simmons Bedding be both an inspiring and fun place to work.

• Competitive salary, 401k, and comprehensive health & wellness benefits

• Flexible remote work options
• Unlimited PTO policy
• Generous employee product discount program

Key Relationships

Competencies