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Title:  Associate Brand Manager

Req ID:  1480
Job Category:  Marketing
Location: 

Doraville, GA, US, 30360

Dare To Dream!

 

At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

 

When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.

 

Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

What You'll Do:

 

SERTA is looking for an innovative and enthusiastic Associate Brand Manager who will be responsible for developing and assisting with the expansion of existing product lines including new product development and product management.

 

The Associate Brand Manager plans and executes programs for assigned products within the mattress category. This position also assists in the management of the new and/or existing product line through the complete product life cycle of development to retail placement.

 

  • Own and manage our growing accessories business, with support from Senior Brand Manager, to deliver overall business results including P&L targets (growth and profit), market share growth, and brand health measures.
  • Lead accessory product innovation and go-to-market strategy, coordinating with cross-functional teams (e.g., R&D, PMO, Finance, Sales, Supply Chain, and Consumer Insights) to deliver business results.
  • Support integrated marketing plan development, and partner with internal and external creative teams to develop accessory launch materials, including cohesive brand communications which drive consumer choice in in-store POP, website PDPs, etc.
  • Own data analysis to uncover insights and make recommendations related to promotions, products, pricing, and other key initiatives that will drive business results.
  • Manage monthly and ad hoc performance reporting, analysis, and interpretation of brand performance to make recommendations on brand activities.
  • Travel Requirements: Up to 15%

What You'll Bring:

 

  • Experience and fluency in data analysis to deliver recommendations that support business objectives and growth.
  • Excellent interpersonal and communication skills -- Able to skillfully navigate organizational matrix to collaborate with cross-functional teams. Superb verbal and written skills.
  • Strong organization and project management skills - Adept at handling tight deadlines, time pressure, and multiple demands.
  • 2+ years of relevant work experience in marketing, strategy, data analytics, or similar roles.
  • Bachelor’s degree, or equivalent. MBA preferred.
  • Proficient in MS Office skills – PowerPoint, Excel, Word, Outlook, etc.

Come Dream With Us!

 

When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.

 

Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.

 

Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

 

Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 


Nearest Major Market: Atlanta