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Title:  Brand Manager (REMOTE)

Req ID:  1965
Job Category:  Marketing

Doraville, GA, US, 30360

Dare To Dream!


At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.


When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.


Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

What You'll Do:


SERTA is looking for an innovative and enthusiastic Brand Manager who will be responsible for developing and assisting with the expansion of existing product lines including new national product development and product management projects.


The Brand Manager will be responsible for converting consumer insights into actions that yield positive business results, while also planning and executing programs for assigned products within the mattress category. This position also assists in the management of the new and/or existing product line through the complete product life cycle of development to retail placement.


  • Manage outcomes of designated business segment to deliver overall business results including P&L targets (growth and profit), market share growth, and brand health measures.
  • Analyze data to uncover insights and make recommendations related to promotions, products, pricing, and other key initiatives that will drive business results.
  • Develop, lead, and execute strategic marketing plans to deliver against annual brand targets. Monitor progress and provides proactive recommendations to change and adapt, when necessary.
  • Lead in the execution of product and marketing plans for assigned products/brands, including new product development, derivative projects, pricing strategies, go-to-market plans, and sales plans.
  • Lead key aspects of projects, including formal presentation updates for key leadership meetings and participate in customer meetings.
  • Assist in the development of go-to-market strategy for key channels, including partnering with sales and customer marketing teams to drive brand success with priority customers.
  • Assist in the integrated marketing plan development, and partner with internal and external creative teams to develop launch materials, including cohesive brand communications, which drive consumer choice in in-store POP, etc.

How You'll Do It:


  • Strategic Thinker: Demonstrated ability to apply strategic thinking in both brand planning and creative brand support marketing.
  • Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace. Embraces change.
  • Collaborative: Experience leading cross-functional teams/managing agencies and establishing process to drive initiatives forward
  • Shows Initiative: Comfortable creating structure and process where it currently does not exist
  • Analytical: Demonstrable ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, formulate insights, and translate into business strategies
  • Project Management: ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types
  • Accountable: Deliver results, creating value for our brands, our customers and key stakeholders
  • Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

What You'll Bring:


  • Brand Marketing Experience - Experience supporting products in retail market and building brands through consumer-driven innovation and marketing.
  • Excellent interpersonal and communication skills -- Able to skillfully navigate organizational matrix to collaborate with cross-functional teams. Superb verbal and written skills.
  • Strong organization and project management skills - Adept at handling tight deadlines, time pressure, and multiple demands. Highly organized and able to establish priorities to drive impact.
  • 4+ years of relevant work experience in brand marketing, product development, category management or similar roles.
  • Bachelor’s degree, or equivalent.
  • Omnichannel background, with direct e-commerce experience.
  • Proficient in MS Office skills – PowerPoint, Excel, Word, Outlook, etc.

Job Factors/Work Environments


  • This position is remote in nature.
  • Must be willing to travel up to 15%.

Come Dream With Us!


When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.


Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.



Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

Nearest Major Market: Atlanta