Title:  Brand Manager - Serta Premium

Req ID:  4208
Job Category:  Marketing

Doraville, GA, US, 30360

Be Part of the Future of Sleep!


At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Tuft & Needle® and Simmons®.

What You'll Do:


  • Manage outcomes of designated business segment to deliver overall business results including P&L targets (growth and profit), market share growth, and brand health measures.
  • Analyze data to uncover insights and make recommendations related to promotions, products, pricing, and other key initiatives that will drive business results.
  • Develop, lead, and execute strategic marketing plans to deliver against annual brand targets. Monitor progress and provides proactive recommendations to change and adapt, when necessary.
  • Lead in the execution of product and marketing plans for assigned products/brands, including new product development, derivative projects, pricing strategies, go-to-market plans, and sales plans.
  • Lead key aspects of projects, including formal presentation updates for key leadership meetings and participate in customer meetings.
  • Assist in the development of go-to-market strategy for key channels, including partnering with sales and customer marketing teams to drive brand success with priority customers.
  • Assist in the integrated marketing plan development, and partner with internal and external creative teams to develop launch materials, including cohesive brand communications, which drive consumer choice in in-store POP, etc.

How You'll Do It:


  • Strategic Thinker: Demonstrated ability to apply strategic thinking in both brand planning and creative brand support marketing.
  • Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace. Embraces change.
  • Collaborative: Experience leading cross-functional teams/managing agencies and establishing process to drive initiatives forward.
  • Shows Initiative: Comfortable creating structure and process where it currently does not exist
  • Analytical: Demonstrable ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, formulate insights, and translate into business strategies
  • Project Management: ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types
  • Accountable: Deliver results, creating value for our brands, our customers and key stakeholders
  • Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

What You'll Bring:


  • Brand Marketing Experience - Experience supporting products in retail market and building brands through consumer-driven innovation and marketing.
  • Excellent interpersonal and communication skills -- Able to skillfully navigate organizational matrix to collaborate with cross-functional teams. Superb verbal and written skills.
  • Strong organization and project management skills - Adept at handling tight deadlines, time pressure, and multiple demands. Highly organized and able to establish priorities to drive impact.
  • 4+ years of relevant work experience in brand marketing, product development, category management or similar roles.
  • Bachelor’s degree, or equivalent.
  • Omnichannel background, with direct e-commerce experience.
  • Proficient in MS Office skills – PowerPoint, Excel, Word, Outlook, etc.

Job Factors/Work Environments


Travel Requirements:

  • Up to 15%

Why work at Serta Simmons Bedding?


When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep.

Benefits and Perks (USA, Salary non-union- optional):

  • Health, Dental, and Vision (starts on day one)
  • 401K with company match
  • Paid Time Off / Vacation
  • 12 company holidays
  • Sick days
  • Company paid short- and long-term disability
  • Paid parental leave
  • Annual employee contribution to HSA
  • Perks spots
  • Discount programs
  • Friends and family discounts
  • Referral Bonus
  • Tuition Reimbursement

Visit our career site to learn more about our company



Employees are required to comply with COVID policies established by a vendor or customer.


It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), medical condition genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.


SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.


The hiring salary range for this position applies to where legally required, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

Nearest Major Market: Atlanta