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Title:  Director, Creative

Req ID:  1025
Job Category:  Marketing

Doraville, GA, US, 30360

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Dare to Dream


At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.


When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.


Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

What You'll Do:


We’re in search of a Creative Director to join our growing in-house creative team. You must be a highly collaborative, multifaceted brand creative leader with an eye for visual details and the ability to lead, inspire and manage teams, projects and productions. You will champion all things design across our house of brands and delivers world-class concepts across a wide range of disciplines: campaign development, product and brand photography, brand identity, website design, packaging design, in-store experience, social content, motion and video. You must bring a passion for brand consistency, design, and execution across all media. You will lead, inspire, and coach a team to maintain high standards while delivering new, thoughtful, and impactful work that allows SSB to win in the hearts and minds of consumers. This role reports to the Vice President, Brand Creative and will directly manage a team of art directors and designers. This role partners closely with content and editorial teams, designers, producers and partners across marketing, e-commerce and new product development.

How You'll Do It:


Solve for business, customer, and stakeholder requirements while building creative that is unique, stunning, and effective.


Grow brand awareness and revenue by leading a team to concept and execute exceptional, engaging omni channel marketing campaigns, thinking across channels to create tailored content.


Operate with a customer-first mindset and use data and research to inform design decisions that generate increasingly effective campaigns and brand experiences.


Champions mentorship and development of designers, effectively providing feedback that inspires their best work.


Identify ways to enable the team to scale and optimize quality for recurring projects – through mechanisms like guidelines, tools, templates and processes.


Work collaboratively across disciplines and multiple departments to ensure on-strategy and on-brand execution.


Leads development, evolution, and upkeep and of visual brand guidelines and style guides.


Delivers clear vision for projects to key leadership before presenting to the broader organization.


Leads directors, photographers, illustrators, stylists, and freelance resources in the planning and execution of photo and video productions.


Stays aware of the latest trends in design, advertising, and the home category

What You'll Bring:


A BFA or BA in graphic design or similar.


A minimum of 10 years of experience working at a retailer, consumer brand or in an agency setting, with a minimum 4 years of leadership experience.


Be highly proficient in the latest design software including Adobe Creative Suite. Figma experience a plus.


A portfolio showing a range of Creative and Design excellence and expertise showcasing a mixture of capability:

  • World-Class brand photo and video executions from concept to completion.
  • Strong consumer-benefit visual storytelling.
  • Brand design system development through graphic design, typography and iconography.
  • Omni-channel brand campaigns with strong, concept driven static, video, and experiential executions.


Be able to champion a creative problem-solving approach to all projects large or small.


Have excellent verbal communication, written communication, and presentation skills.


You prefer a detailed brief but are resourceful enough to work without one if required.


The ability to influence and communicate effectively with all levels throughout the organization and present comfortably to leadership.


Outstanding organizational, time management, and prioritization skills; can be highly productive with limited direction and sometimes ambiguous challenges.


Experience creating stand out, polished and impactful video campaigns preferred.


E-commerce experience preferred.


On-set photography and videography art direction preferred

Come Dream With Us!


When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.


Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.


Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

Nearest Major Market: Atlanta