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Title:  Sr. Manager, Consumer & Brand Communications

Req ID:  910
Job Category:  Human Resources

Doraville, GA, US, 30360

Dare to dream:

At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.

Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.


What you'll do:

  • Partner with business and communications leaders at SSB to help create comprehensive 360 communications strategies that support the company’s business objectives and reinforce SSB’s mission; support brand related and macro-SSB launches and stories
  • Lead the execution and project management of 360 communications programs
  • Lead trade communications efforts including supporting key trade shows and events as needed
  • Lead SSB’s reviews program as well as SSB’s program to drive press around key promotional moments
  • Collaborate with marketing, brand social, influencer, editorial and affiliates teams to ensure brand communications efforts align to / complement broader marketing activations


How you'll do it:

  • Develop communications materials including key messages, talking points, press releases / blog posts and other assets
  • Develop and cultivate media relationships; conduct media outreach on behalf of SSB and our brands
  • Partner with external communications partners / agencies to develop and execute media strategies and creative plans that support SSB’s busines priorities and objectives
  • Support corporate communications and executive communications efforts as needed inclusive of speaking engagements, thought leadership and media interviews
  • Handle brand-related incoming press opportunity vetting, coordination and execution
  • Manage media databases, communications calendars and project timelines
  • Support brand-related ESG efforts
  • Support brand-related crisis communications and issues management
  • Support brand-related internal communications efforts as needed
  • Act as a company spokesperson as needed
  • Support PR efforts around T&N retail store openings and events


What you'll bring:

  • Minimum of 8 years brand communications, public relations and corporate communications experience (ideally a combination of in-house and agency experience) with a track record in successfully executing communications campaigns to support consumer product news
  • Bachelor's Degree; preferably in a Communications-related discipline
  • Strong media relations experience with a passion for crafting narratives and pitching stories   
  • Experience in corporate media relations a plus
  • Business development mindset where communications support the business objectives 
  • Experience in 360 communications including leveraging internal communications, corporate communications and corporate content and channels to extend the reach of consumer storytelling and campaigns
  • Experience partnering with marketing teams to ensure brand comms efforts are aligned to broader marketing campaigns and messaging
  • Excellent communications skills and a strong writer who knows AP style
  • Successful track record in navigating a matrixed organization in a virtual environment
  • Ability to foster strong relationships with key business partners and act as a communications counselor
  • Flexibility, resourcefulness and an ability to handle multiple demands at once
  • Excellent attention to detail with a relentless commitment to quality execution
  • Strong judgment with experience managing confidential information  


​​​​​​​Come dream with us! 

When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.

Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.



  • Health, Dental, and Vision (starts on day one)
  • 401K with company match
  • Paid Time Off / Vacation
  • 12 company holidays
  • Sick days
  • Employee discounts
  • Referral Bonus

Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

Nearest Major Market: Atlanta