Title: Sr. Director, Digital Strategy

Req ID: 6079

Job Category: Marketing

Location:

Doraville, GA, US, 30360

Be Part of the Future of Sleep!

At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

Position Overview

As the the Senior Director Digital Strategy, you will play a pivotal role driving the growth and optimization of Serta Simmons DTC business. Reporting to the Sr. Vice President of DTC, you'll be responsible for leading digital strategies to transform the site experience and will balance strategic thinking with hands-on execution to build scalable processes and intentional team structure, accelerate growth, and strengthen consumer engagement across our portfolio of brands.

This position is based in Atlanta, GA, and strong preference will be given to candidates currently residing in the Atlanta area. Relocation assistance is not available.

What You'll Do:

Translate the SVP DTC’s strategic vision into actionable business plans with measurable outcomes.

Identify a multi-year strategic roadmap to growth Serta’s DTC business.

Own the day-to-day performance of Serta Simmons’ DTC sites, accountable for conversion and revenue goals.

Collaborate with analytics partners to understand site performance and leverage insights to improve KPIs and inform decision making.

Oversee site operations, merchandising, and consumer journey optimization.

Ensure DTC strategy complements and supports broader omnichannel initiatives across retail and wholesale.

Oversee and refine SEO strategy focused on improving ranking, content, authority and technical to drive relevant organic traffic to our websites.

Oversee testing and personalization strategies to improve the consumer journey and drive conversion rate optimization.

Partner with traffic and media partners to maximize ROI across channels.

Collaborate with buying and sales partners to ensure revenue targets and digital priorities align with demand planning and inventory investments.

Collaborate with marketing partners to improve loyalty and consumer lifetime value.

Management of external partners, collaborating with creative and technical partners to execute deliverables.

Build, mentor, and lead a high-performing team with expertise in eCommerce operations, digital marketing, and consumer experience.

Foster a collaborative, results-driven culture.

What You'll Bring:

Bachelor’s degree in business administration, Marketing, eCommerce, Digital Strategy, or a related field.

Master’s degree (MBA or similar) preferred, especially with a concentration in Marketing, Strategy, or Digital Transformation.

12–15+ years of professional experience in digital strategy, eCommerce, or DTC (direct-to-consumer) businesses.

Proven track record of driving growth and profitability for large-scale DTC or eCommerce organizations.

Leadership experience managing multi-functional digital/eCommerce teams (site operations, merchandising, UX, SEO, CRO, analytics, etc.).

Hands-on experience in:

Experience collaborating cross-functionally with marketing, sales, product, technology, and supply chain teams.

Experience in consumer goods/retail strongly preferred; exposure to mattress, furniture, or other considered-purchase categories is a plus.

Core Competencies We're Looking For:

Strategic & Analytical

Ability to translate business vision into multi-year digital roadmaps.
Strong analytical acumen with experience using data and insights to drive KPIs.
Financial literacy to manage budgets, forecast, and optimize ROI.

Digital & Technical

Expertise in eCommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento, or similar).
Deep understanding of SEO, CRO, personalization, and digital merchandising best practices.
Familiarity with digital marketing tech stack (CRM, CDP, ESPs, tag management, testing tools).

Leadership & Collaboration

Demonstrated success in building and mentoring high-performing teams.
Strong cross-functional collaboration skills, influencing senior leadership and peers.
Skilled in change management and scaling digital processes across large organizations.

Consumer Focus

Passion for consumer journey optimization and loyalty/lifetime value strategies.
Ability to balance brand-building with performance marketing and revenue growth.

Why work at Serta Simmons Bedding?

When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep.

Benefits and Perks (USA, Salary non-union- optional):

Health, Dental, and Vision
Annual employee contribution to HSA
401K with company match
Paid Time Off / Vacation
12 company holidays
Sick days
Company paid short- and long-term disability
Paid parental leave
Discount programs including Friends and family discounts
Referral Bonus
Tuition Reimbursement

Employees are required to comply with COVID policies established by a vendor or customer.

It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including sexual orientation, or gender identity), pregnancy, childbirth or other related medical conditions, national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.

SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.

The hiring salary range for this position applies to where legally required, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.