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Title:  Social Media Buyer (REMOTE)

Req ID:  1492
Job Category:  Marketing
Location: 

Phoenix, AZ, US, 85007

Dare To Dream!

 

At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

 

When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.

 

Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

What You'll Do:

 

  • Develop and oversee implementation of strategy for paid social media channels (ie. Facebook, YouTube, Instagram, Pinterest, etc.) across multiple brands
  • Accountable for managing and optimizing budgets, trafficking ad campaigns, as well as achieving target KPIs across channels
  • Explore opportunities within additional channels like SnapChat, Quora, Reddit, and others
  • Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
  • Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages and placement to drive results in line with business goals and objectives
  • Plan, develop, and implement comprehensive paid media strategies that speak to users where they are in their journey on social channels; ranges from new customer acquisition to retention
  • Lead and assist in coaching, managing, and educating dedicated team members, helping to support campaign management and optimization
  • Collaborate with creative and marketing teams to generate advertising assets including video, graphics, ad copy, and landing pages
  • Maintain active relationships with Facebook + Google account representatives
  • Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

How You'll Do It:

 

  • Experience analyzing and generating reporting for major metrics, goal tracking, revenue tracking, and more
  • Strong math and analysis skills, as well as strong written and oral communication skills
  • Strong understanding of statistical methods and analysis such as probability distributions, regression analysis, correlation, causation, variance, etc.
  • Strong proficiency in Excel
  • Ability to develop compelling ad copy that finds all the customers and sells all the things
  • Naturally empathetic, pragmatic and exudes adaptability, positive attitude and hunger for learning
  • Experience managing monthly ad spend of $500K+ or more
  • Proficiency in Google Analytics 
  • Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
  • Ability to quickly pick up new Ad Platforms and Desire to expand your skill set
  • Experience and Knowledge in improving ROAS and CPA
  • Demonstrated problem-solving capabilities in a client-facing role

What You'll Bring:

 

  • 5+ years of experience and/or excellent skills with Facebook Ads
  • A logical but creative mindset, being able to take the company’s objectives and identify campaign strategy through research and analysis (i.e.: recommending appropriate keywords, targeting, interests, and more)
  • Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with vigilance, accuracy and attention to detail
  • The ability to perform daily account management and optimization of various ad-sets on our account
  • A Bachelor's degree in mathematics, information systems, statistics, economics, computer science, and/or behavioral economics is a plus

 

Come Dream With Us:

 

When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.

 

Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys.  We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.

 

 

Serta Simmons Bedding is an Equal Opportunity and Affirmative Action Employer with a Drug-Free Working Environment.  It is committed to not discriminating and treating all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 


Nearest Major Market: Phoenix