Title:  Field Sales Representative (Central Valley and East Bay Area CA)

Req ID:  4128
Job Category:  Sales / Business Development

Sacramento, CA, US, 95814

Be Part of the Future of Sleep!


At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Tuft & Needle® and Simmons®.

What You'll Do:


The Field Sales Representative plays a critical role in overall field execution strategy and leads Serta Simmons Beddings’ efforts to protect and grow market share, improve profitability, and expand retailer relationships. The Field Sales Representative will drive sales activities for an assigned territory through the implementation of company strategy and ensures strategic and tactical alignment with key stakeholders and business partners to grow business profitability. Responsible for coordinating and leading training events and retail partner collaboration to drive initiatives for increased sales and market share of Serta Simmons Bedding product portfolio.


Communicates Effectively:

  • Ability to coordinate and lead formal and informal training events in a variety of communication settings: one-on-one, small, and large groups or different position levels
  • Effectively communicate product promotions, upcoming events, and new product launches
  • Proactively share best practices and actionable strategies to maximize brand performance
  • Facilitate and lead ongoing retailer Top Management partnership meetings, demonstrating strong commitment to joint business objectives

Plans and Aligns:

  • Establish sales objectives by creating a territory sales plan in support of regional sales objectives
  • Collaborate across internal cross-functional teams to align on key tasks and activities and provide periodic and ad hoc updates
  • Ability to prioritize store visit activities to identify and execute on opportunities to maximize impact, increase advocacy, and sell through
  • Build and maintain trusted relationships with decisions makers at key retailers to align on Serta Simmons Bedding strategic and retail objectives

Drives Results:

  • Develop and execute territory-level action plan to increase sales of Serta Simmons Bedding, grow market share and revenue productivity
  • Establish sales priorities, action plans and participate in retailer activities and functions
  • Utilize sales activity reporting tools to prioritize store visit activities and execute on expense forecast
  • Recommend, suggest, and structure territory sales programs that will create increased business opportunities

How You'll Do It:


Customer Focus:

  • Develop Top Management relationships within top retailers to understand local strategies and align on collaborative customer solutions to grow sales and scale
  • Maintain a customer focus mindset in all territory initiatives. Serve as a strategic partner to build customer centric solutions
  • Assume active ownership of assigned sales territory and respond to specific market needs, initiate needed action


  • Adapt quickly to changing resources and understand how to separate and combine tasks into an efficient workflow
  • Utilize sales activity reporting tools to prioritize store visit activities and execute on expense forecast
  • Provide partners with tools, ideas, and resources to improve in store sales performance and drive profitable growth

What You'll Bring:


  • Bachelor’s degree or equivalent work experience with at least 2 years training and/or retail selling experience with strong preference towards the bedding, furniture, durables, or other premium consumer product categories
  • Outstanding organizational skills, attention to detail and prioritization of tasks
  • Demonstrate a track record of successful partner relationships that result in the achievement of sales objectives
  • Effective communicator, able to convey both written and verbal messages clearly and concisely
  • Flexibility to work weekends, holidays, and evenings to accommodate the needs of the business
  • Expert in MS Office (Intermediate Excel, PowerPoint, and Word)
  • Ability to travel within assigned territory (50-75%), with some overnight travel
  • Valid driver’s license and reliable transportation is required

Why Work at Serta Simmons Bedding?


When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep.

Benefits and Perks (USA, Salary non-union- optional):

  • Health, Dental, and Vision (starts on day one)
  • 401K with company match
  • Paid Time Off / Vacation
  • 12 company holidays
  • Sick days
  • Company paid short- and long-term disability
  • Paid parental leave
  • Annual employee contribution to HSA
  • Perks spots
  • Discount programs
  • Friends and family discounts
  • Referral Bonus
  • Tuition Reimbursement

Visit our career site to learn more about our company



Employees are required to comply with COVID policies established by a vendor or customer.


It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), medical condition genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.


SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.


The hiring salary range for this position applies to where legally required, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

Nearest Major Market: Sacramento