Title:  Marketing Manager

About This Opportunity:

At SSB, our Marketing team drives brand awareness and purchase consideration for both consumers and dealers. We aim to connect with consumers to become their preferred sleep choice, while also supporting our dealers—who are essential partners in our mutual success.

As the Marketing Manager, you’ll play a key role in developing and executing strategies across both B2C and B2B channels. This role requires someone who’s comfortable managing a variety of day-to-day marketing activities and can adapt quickly to shifting priorities.

If you’re a skilled storyteller, a people-person, and thrive in fast-paced environments, this could be the perfect opportunity for you!

What You'll Do:

• Lead the execution of Marketing programs (English & French) from start to finish (Consumer & Retail) ensuring the brand’s strategy and standards are met.
  -  Leverage internal support from the Graphic Designer and partner with external support (e.g.agency & vendors) to deliver quality programs in a timely and cost-effective manner.
  -  Develop briefs and guide creative/communication direction for all programs and all assets.
  -  Work with key stakeholders (e.g. Sales, Merchandising, etc.) for feedback and input to ensure Marketing programs meet the needs of the brand as well as the business.
  -  Hands on’ in the design and creative process leveraging knowledge of Adobe Creative Suite

• Closely collaborate with the Sales department and act as the Marketing liaison for programs and collateral.
  -  Manage all communication of programs (e.g. sell sheets, project updates, webinars, monthly Marketing newsletters, weekly conference calls, etc.)
  -  Oversee the development of product knowledge training tools for all customers and all channels (e.g. brochures, digital pocket guides, line presentation booklets, e-learning modules, etc.)
  
  
• Closely collaborate with the Merchandising department to assist in the development of brands & products
  -  Contribute in the naming of new technologies and collections tracking ongoing.
  -  Accountable that all TOB and Marketing collateral is aligned with brand strategy, product design & aesthetics.

• Drive brand presence through management of SSB Social Platforms and Websites.
  -  Manage all changes to Canadian websites.
  -  Partner with Graphic Designer for content creation for all social platforms.

• Stay abreast of USA brand direction & programs leveraging where possible, but still meeting the needs of the Canadian marketplace

• Oversee all activities as it relates to the company showrooms, trade shows, etc.

• Other duties as required

What You'll Bring:

• Bachelor’s degree in Business, Communications, Marketing or relatable field
• Minimum of 3-5 years of Marketing experience
• Familiarity with a variety of marketing concepts, practices, and procedures
• Relies on extensive experience and judgment to plan and accomplish goals
• Exceptional organizational skills to coordinate and prioritize a large number of concurrent projects
• Continuous learning mindset
• Adaptable/flexible team player with a collaborative style
• Excellent verbal and written communication skills; bilingualism not essential
• Creative thinker and problem solver
• A thorough knowledge of Adobe Creative Suite and MS Office (primarily Word, Excel,PowerPoint)

Job Factors/Work Environments

Up to 20% travel.

Work is primarily sedentary in nature

#LI-AK1